Let’s learn the broadcast strategy

The broadcast message is like providing a personal update (80%) and sales (20%) on the daily, twice per week or weekly sequence email. 

EXAMPLE #1: Hola from Paul

<![if !supportMisalignedColumns]> EXAMPLE #2: My Most Popular Posts Ever Hey!Just in case you didn’t spend 801 hours reading through every Paulfan.net post, I condensed the most popular OkDork posts into a list just for you!Why Content Goes Viral: What Analyzing 100 Million Articles Taught UsHow You Can Create Content That Generates 40,000 Targeted VisitorsQuant Based Marketing for Start UpsHow to Get Your First 100 Email SubscribersHow We Made Over $100k Doing Tech EventsWhy I Got Fired From Facebook (a $100 Million dollar lesson)  The 18 Books that Changed my LifeStartup Tips: How I grew a waiting list of 20,000+ at Mint.com Part IHow to Create a Marketing PlanHow to Grow a Blog to 100,000 Visitors in Less than a Year Love,PaulP.S. Check out allute.com, which helped me grow paulfan.net to 10,000+ email subscribers this year.P.P.S. Follow me on Twitter at @paulfan EXAMPLE #3: Here are some of my not so favorite quotes I’ve said recently: “The pills are on my table, guess I’ll take them in the morning. Gulp”“My runnings shoes and are in the middle of my hallway. Bleh”“Argh. I have to go to the side room to work.”“Damn that bright picture of me chest bumping Johnross I see as I leave my place.” If you want all the auto response done for you, please join Aweber with this link and I will provide you all the email response I have. Fortunately, whether I’m in a good mood or not I setup positive triggers to make myself take action or feel better.It’s a handy trick I encourage you to use.What I do is place things annoyingly in my way or completely out of my way to encourage positive behavior.Here’s a sampling of the ones I currently do: 1.    I put my running shoes in my hallway at night. FINE, I can’t get around them in the morning, so I go running. 2.    There are happy posters by my door, so I try to smile as I leave my place. 3.    I don’t bring a power cord with me to coffee shops so I am limited to how much time I can work and goof off less. 4.    At the office, I put some of my valuable items in a side room where I’m more productive, so I tend to go work in that room more often. 5.    Placing my scale at the end of my bed so I have to weigh myself each day. 6.    My pull-up bar is on my closet door, so I tend to do pull-ups each time I get dressed.Why does any of this matter?It’s easy to skip over things, but you can set up positive triggers to automatically reduce your friction from avoiding it, you are WAY more likely to get the results you want.What’s one trigger you can setup today for yourself? Leave a comment on PaulFan: )Cheers—PaulP.S. Stuck with starting a business? I’ve spent the past year making a course “How To Make A $1,000 A Month” to solve that: http://paulfan.netEXAMPLE #4: Reading report style. If you do this style, make sure you have a picture of the book and link to Amazon. If your subscriber buys the book, you will earn some commission. Subject: The 11 Books That Changed My LifeA few months ago, I was drinking a Noah’s Mill whiskey (cute) with my good buddy Brian Balfour and talking about life….During the conversation, we got on the topic of books that changed our lives.I want to share them with you. I judge a book’s success if a year later I am still using at least one thing from the book.My takeaways are what I still remember from the books; you may get even more out of these!7 Habits of Highly Effective People – Stephen Covey

  •        Begin with the end in mind
  •        Relationships are like a bank account; you make deposits and withdrawals       Sharpening the saw, keep learning and improving your brain Nice Girls Don’t Get the Corner Office by Lois Frankel
  •        Don’t let men shorten your name at the office
  •        Don’t bother people at the office or you’ll be treated like a mother Paradox of Choice – Barry Schwartz
  •        At restaurants, close the menu after you find the one dish that you like
  •        Choices can be evil. Being satisfied with things will make you so much happier than always going for the maximum. Influence by Robert Cialdini
  •        People can be influenced by their behaviors by many different tactics Ultimate Sales Machine by Chet Holmes
  •        This book has so many frigging tips I can’t even start. Get it. The Power of Full Engagement by Jim Loehr
  •        It’s not about how much time you have in your day but how you allocate you energy
  •        You need to allocate time for yourself to recharge
  •        Spend time with people that give you more energy Your Brain at Work by David Rock
  •        Different ways to organize and prioritize your day to maximize productivity Celestine Prophecy by James Redfield
  •        Nothing is coincidence
  •        Fate is what you make of it. i.e., create your luck Purple Cow by Seth Godin
  •        Only the unique get remembered Permission Marketing by Seth Godin
  •        No one wants your annoying ass marketing. Get their permission and deliver more than what they expect. 


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     P.S.I read all emails 🙂

P.P.S. Here’s my LL360 Strategies presentation:

http://goo.gl/8YVYcO (please don’t share)

P.P.S. Here’s my book about being employee #30 at Facebook.


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