Zig Ziglar said, “You can have everything in life you want if you will just help enough other people get what they want.” You must help but avoid spamming to your subscribers. You should not mail them only when you are selling something. In your email, you should not rush your email. You should do this in a scheduled manner. Finally, you should always relate to your subscribers when every new product launches.
In Tory Waugh’s 101 Marketing Strategies for Accounting, Law, Consulting, and Professional, he talks about the Value ladder. However, until I read Russell Brunson’s book, DotCom Secrets, I realized the Value Ladder can be drawn in that way and be so simple.
I use the Pre-launch technique to provide more value to the subscribers. Jeff Walker first taught the pre-launch technique, and this is similar to the Steve Scott’s Trilogy technique to encourage the subscribers aggressively to purchase by providing a link in the newsletter with video sequences and lead to the landing page and to offer the value-added services and products.
In the pre-launch technique, the first email is launched to lay the foundation of the second email and the second email is to lay the basis for the third email. It does not have to be exactly three emails. You can make it a Quadrilogy or more. The last sequence of the mail should be a special Bonus and to emphasize your subscribers that why they should take actions. You can run a set of sequence in 3, 4, 5 or even seven days or more.
Each of the primary three pieces of the email message has its mini-story, and they are in one big story, which is the Trilogy. This is an excellent way to increase your value ladder and to add value to the subscriber. In Day 6, you will learn the similar technique to use the autoresponder as a sequence to encourage the subscriber to click a link and purchase an offer.that way you can pre-write all your marketing messages.