In Joe Vitale’s program Hypnotic Marketing 2.0, he mentions about seven traits of Hypnotic Writing.
First is it’s personal. You want the subscriber feels like it’s only written only to you. Even though your newsletter may send to thousands of customer but you want to make sure each subscriber open their email and read it like you are writing a personal email to them. Therefore, don’t use we, or our by use I or my.
The Second effective writing. Don’t write a passively like a government letter.
The Third is emotional writing. Write with enthusiasm, the desire to help and positive
Fourth, write sensual. You want to write not only you see or hearing but how you feel, smell. Try to touch all the senses to make sure it comes alive when your subscribers read it. Remember, it is a human writing, not robot writing.
The Fifth is the commanding. You can write about anything to communicate with your subscriber but don’t forget to ask the subscriber to call for action. You must a directive request or a command that help the subscriber to take the action.
Sixth is curious. You want to write something like soap opera and don’t provide all answer in one shot. Let your subscriber guess what’s going on next and expecting your next newsletter to arrive. It is just like call your friend and leave a voice message says “I have some great news to tell you, call me back,” you won’t tell them what it is on the phone. You need to be a master in making people curious.
The Seventh is that it is hidden. What Joe means that your subscriber must not think that this is a hypnotic writing. You want them to think I want whatever he’s talking about, and that is what you want them to think about. Don’t use too heavy-handed writing or language so people are too focus on that and overlook your message.
I recommend combining with the Joe Vitale’s seven traits of Hypnotic writing with the power Monroe persuasive method.
Monroe persuasive lectures were developed by Alan Monroe at Purdue University in the mid-1930s. It is a Motivational Sequence great for the lecture. But I often use this structure in my writing. The sequence is as follows:
First, Attention, which is to start your statement with powerful sentences or probing questions or a moving story.
Second, you want to address the need of the audience with a focus on their self-interest.
Third, you will need to make sure their need is met or satisfied. Make sure your solution meet the Cost and Time concern of the audience.
Forth, picture the benefit to be gained by accepting the satisfaction. This is to create the burning desire to ignite the emotion, and finally, you want to encourage the action as the beginning of the end.
After you have good content, then you should think about the good subject line. The subject line is like a cover of a book, it must attract subscriber’s attention so they will open your email.
Trying different subject line for every email you sent out. It determines the level of success in your email campaign. Next, I am going to show you how to write the autoresponder and Broadcast.