Front-end Internet System Setup

Although many things you can do at this point, after you have the opt-in box setup, you should first post one or two blogs to your website.  You can also provide a guest blogging on your affiliate websites or any website that has the same audience as your targeted audience. You may provide a solution or answer to solve people’s questions or supply information on your blog or other affiliate websites.

You should keep all your lists private. You should not sell or share your list with someone who is going to spam your list to trash your customer’s trust. This will make them unhappy and “opt-out” your lists at once. Eventually, you want that loyal customer to stay with you. You need to treat them like a friend and make sure nothing is more important than the trust between you and your subscribers. Because of this trust relationship, you only want to offer a service that your subscribers needs and help your subscriber to achieve the result they want in their life. You don’t want to be too sales in every Newsletter. I will talk about this in next chapter. In your daily or weekly newsletter, your sales content maybe only 20% and 80% of them are about your daily routine and inspiration that you want to share with others. You can use some simple strategy that at the end has a “call to action” to provide the added service. The more value you provide to your subscribers, the more money you make in the internet marketing business.

I also recommend signing up a web security service and how your URL with HTTPS or getting McAfee Secure on your website. You want to offer super service by providing live chat on your website as well. Good news is that many websites have provided this service without extra charge. Prepare to build the long lasting relationship and provide excellent communication.

Here are four primary steps for setup your Frontend Internet business.

  1. Grab your free Google Analytics account here.
  2. Create a new “web property” for your main website.
  3. Copy and paste the special code into your website’s template. Now your website visitors are being tracked! Google Analytics does not show backdated data, which is why it is so important to do this step right now so we can start to see what’s happening on your website.
  4. Now it’s time to set up a “goal”, to track which visitors become email subscribers. Do this by clicking the “Admin” button and selecting “Goals”.
  5. You will want to set up a “Destination Goal” that tracks when someone visits your email subscription’s programs “thank you for joining the list” page.

If you haven’t set this up yet, you’ll want to create this page first, and then set it up in your email marketing program. The idea behind this step is that no one will go to this “hidden page” unless they’ve just joined your list.

  1. Website tracking. This is the Universal Analytics tracking code for this property. To get all the benefits of Universal Analytics for this property, copy and paste this code into every webpage you want to track.

<script>(function(i,s,o,g,r,a,m){i[‘GoogleAnalyticsObject’]=r;i[r]=i[r]||function(){(i[r].q=i[r].q||[]).push(arguments)},i[r].l=1*new Date();a=s.createElement(o),m=s.getElementsByTagName(o)[0];a.async=1;a.src=g;m.parentNode.insertBefore(a,m)})(window,document,’script’,’//’,’ga’); ga(‘create’, ‘UA-62XXXXX2-2’, ‘auto’); ga(‘send’, ‘pageview’);</script>

  1. Ensure that Your Website Looks, Professional

If you are posting article or blog to other sites, many of the sites will allow you to provide your contact and website links at the bottom of the message.  That’s how you can redirect the visitors to your site to check out the more information and then you can capture their email once they are on your site using your “opt-in” form.

To increase your opt-in rate, you want to have a compelling arrow, an action plan for the visitor to take action. Check boxes on the form to inspire people to get involved with you free product. You need to have a special report, video, interview on Youtube or CD/DVD, or eBook that you can give away in exchange the email address. Remember to add a disclaimer on your opt-in form/box tells them they will not get spammed and can opt-out any time no question asked.

For all the strategy to work in the long term, you want to provide a useful service or product that can attract the visitor to follow you and become buyers in the future. I want to let you know that the most valuable service or product is you. You need to be personal, be you. Let them know who you are, how you starts the business and how is your family, your life and what kind of qualification you have to help them to achieve their goals and producing great results.

It is like a church congregation where everybody knows everybody. The more trust you’re built with your subscribers, the more profit you are going to make. You need to let them feel like they are buying from a friend rather than someone totally stranger to them. Remember, these are your targeted customers and your bread and butter of the business. Instead of having 10,000 subscribers that not targeted, you better to have 1,000 subscribers but are very targeted to your niche and loyal to your service or product. The actions items listed below are the way to sell you, your service and product in the most efficient way.

Also, personally, if you find another vendor also has strong integrity and can produce the value to the customer, you can share the list with that vendor(s) and split the expenses associated with the lists. The lists are of the blood of business. Back to the dot com glories age, after some smart kids build a site and acquire thousands of subscribers in few months, he or she can then sell the site for a couple of millionaires’ dollars. Remember, there was no Odoo or WordPress at that time.

When I graduate with MPA degree in the Information System at New York University in 1997, a web development company will charge tens of thousands if not hundreds of thousands to build a website that similar to today’s capacity but with far fewer function. I used to be the webmaster for the GE website and half dozen of other GE website between 1999 and 2003. Therefore, I know how much the software company charges at that time. Yes, you guess right, a website can cost a fortune 500 company a quarter of million to develop, and the function is just like today’s WordPress without any serious plugins. Since them, I have been working in various IT job at Pfizer, various dot-com companies, and NCR. Therefore, all information you see in this book is from my first-hand experience.

The cost of the doing Internet marketing is less and less. You can hire some software company to develop a customized website for you offshore from $500 to $5000 depend on the functionality you want.  The good news is that, if you have enough lists in your database, you can recoup your cost in just a few days. Many entrepreneurs outsource the oversea developers to create and launch their web application service and sell it as SaaS, and sell these services to their subscribers on a daily basis. You can do this too.

  1. Optimizing your existing content.

Back to the Frontend set up, you also want to go to the entire site that you have just set up and check all content like with a fine toothcomb to find places that we can optimize. Look at your home page, event page, Forum, Blog, Presentation, Contact Us and e-commerce pages on your website. Do you have a strong theme to call to action for the visitor to be invited to your subscriber’s list? Do you have an opt-in box on every page? Do you have website traffic statistics?

You also need to make sure your newsletter is free of nudity, profanity because you never know who will be checking the email in the household, and you do not want to lose your customer’s trust.