How to write autoresponders and broadcasting a message and send them out through Aweber or Get Response or better yet through your Odoo email campaign apps. However, I will discuss more the psychology of customer communication first.
The autoresponders are for new subscribers, and the broadcast message is for all subscribers. The autoresponder can be the bonus education you promise for your new subscribers or the pre-launch of your product. It can be pre-recorded. When you set up the autoresponders. You want to make sure your new subscribers to receive your four sequences as an opera sequence. If you want to see a good example of the autoresponder series, you can refer to the Dotcom Secrets. An autoresponder is also sometimes called Pre-launch technique. Depends on how you use it in your marketing process.
The broadcast message to all your subscribers about you weekly or twice weekly filed sequence update. Your broadcast message should be all up-to-date information, and you can add new service, special discount, and webinar, events in the announcement. It is something when you need to contact all of your subscribers about an important message. You can also segment your list in the broadcast messages. Your target groups should be based on particular interest, and you want only to send them the relevant information.
Let’s learn the Autoresponders first.
Autoresponders can be used as an introduction to your business, providing them with consecutive email for 5 to 7 days, and sometimes it contains the upscale for your value added service or product. This is also a type of marketing strategy called Pre-launch. Pre-launch is a kind of autoresponder sales series because, according to the other top sales firm’s research, they say many people need to hear a message four to seven times before they will make the decision to buy. Therefore, when you have a new product, setup up unique four to seven sales letters, each sharing a little more info than the last.
Jeff Walker first teaches the prelaunch technique, and this is similar to the Steve Scott’s Trilogy technique to encourage the subscribers aggressively to purchase by providing a link in the newsletter and on the landing page to offer the service and product. The first email is launched to lay the basis of the second email, and the second email is to lay the foundation of the third email. It does not have to be exact three emails. You can make it a quadrilogies or more. The last sequence of the mail should be a special Bonus and to emphasize your subscribers on why they should take actions. You can run a set of sequence in 3, 4, 5 or even seven days or more. Each of the basic three pieces of the email message has its mini-story, and they are in one big story, which is the Trilogy. This is also be sued when you want to add more value to the subscriber and build your value ladder; you can use autoresponder as a sequence to encourage subscriber to click a link and purchase an offer
Here are five consecutive emails for an autoresponder example:
Email #1: This is a thank you note and lets people receive a warm welcome from you and set the stage to email your subscribers frequently.
Hi, my name is Paul Fan. I want to say officially Thank you, and I appreciate that you join our website. About six years ago, I started my first Internet business after I file for bankruptcy and don’t know what else I can do, I start to learn the Internet marketing and use it as my 2nd income while I am working for various odd jobs.
I want to help you also succeed in this business, and that is why I have provided practical information for you give you a good start. You only pay me if it produces the result for you. I want this relationship a last long one and to have an excellent start, so I want to give you a gift so it will help you in this Internet market tremendously. Sounds cool? Please look for tomorrow’s email and the subject line is “Why my education fails me.“
Email #2: This is a high drama email. You have the reader waiting for the gift and waiting for your email. It’s nice to start the story now.
Subject: Why my education fails me?
I have multiple master degree, but my life is still a failure. Sometimes my kids ask not doing so well on, the test and my wife will be very mad, and I felt like it is okay because the school will not help you succeed in the real world anyway? I am not against the education, but most of the people are succeed because they continue to learn, and they are street smart, not the exam smart. Being having drop out from Doctor’s degree and own two master degrees is weird for many people. Nevertheless, my point is that these master degrees of doctors’ level and only help you earn a living but not making a life you want.
It’s okay that if you have declared bankruptcy the house goes through foreclosure and pile of credit card debt, it is all fine. Just two years ago, I found something I like and turned it into a business, would you like to know what I discovered. Are you interested in how I was able to get my idea up and without any money while still need to take care of four kids and spend valuable time with my wife? If so, then look for my email tomorrow. I am going to show you how I can start this business from scratch, and so you can get the same result. The email subject line will be “I wish I get my tuition back”. P.S. I almost forgot. I told you yesterday that I was going to give you one of my best products free. You can get it here but please do not share with anyone. It is for you only at http://goo.gl/UAGM7y. Please email firstname.lastname@example.org for your password access. So go sign up for the training now and I will talk to you tomorrow!
Email #3: By now, your subscribers are hooked, and they want to know and buy your solution to solve their problem.
Subject: I wish I get my tuition back
After I had got my first master degree, I was happy. But I felt nothing when I got my 2nd master degree. I assume my professor is making about eighty thousand dollars per year. If my professor has to work 40 hours per week, that is about $35 per hour. Then I look at somehow to book that I found on ebook on the Amazon.com yesterday and pay $15 for it, I know the person who wrote the book had said that she sells on average 100 copies of that book per day last year. I do the math, and it is One hundred copies! I was doing the math, and at fifty dollars per book, he was making about five thousand dollars per day, that is $540,000 per year! But this author never has to spend 40 hours per week in front of the classroom, and she does even have to spend extra hours on consulting students and grade the exam and papers. I thought that is cool and is better than that higher income I have made in the past. In my former real estate business, I have to work 80 hours just to earn close to that result, and I was tired and resentment with all tenants, investor, creditor, and bankers, and I sometimes want to fire myself but I cannot because I own my own business.
It is unbelievable that someone can make half-a-million in just one year and sell the knowledge seems to be better in front of the mass population instead of from 1 single classroom. In fact, I have also seen friends of me can turn fifteen dollar investment into a million-dollar-a-year business. I have posted the video here: www.paulfan.net/freeaccess. Please check it out and let me know how you think? Thanks, Paul. P.S. Tomorrow I want to show you a few unique benefits that expert in the Internet business will give you, but you never know it exists. Look for the “Hidden Secret” tomorrow.
Email #4: You want to provide a good stuff, benefit or a secret that is not so obvious, and that can help your subscriber to make money and build confidence in this business.
Subject: The Hidden Secret
When I first learn the Internet marketing, I was very concern because I didn’t have any credential, and experiences in this area. But helping other to achieve their goals becomes a genuine interest in me. In just a few month after I started, I start to receive very positive feedback from that telling me how I change opened up their eyes and help them not to build a total new confidence in the Internet business. Interesting, each person I help open up a door for me. I also was able to join other expert’s training class and was able to see the-the progress daily. I realized that this is a business that is really about you helping others and create value. I guess if you are here, I probably can feel that I came so care about you. I have learned from the expert about the strategy and what to do and what not to do in this business. You need to sign up for my expert secret course. Usually, I charge $2,500 to attend, but I am going to do two great things for you. I am giving you HUGE 90% discount, and you only need to pay if you like it. That’s right. Come and sign up the class and you get all the best idea, and you only pay it if you love it very much. If you don’t like it, you get it for free. Is that sounds fair to you? Great, then go to get your ticket at the upcoming event. It is happening this Thursday at www.paulfan.net/freeaccess. Best Regards, Paul Fan.
Email #5: You want to create an urgent message to your last email of Autoresponder sequence. Remember, it is not the last email I send to people, but just the last sequence email of this particular pre-launch product offer. You want to add urgency in the last email. The urgency is to the webinar start tomorrow and only ten seats left, or you only ordered five hundred books and most of the time they are gone in few hours, etc. Give subscribers coupon that valid only 24 hours because the sales end in 24 hours.
Subject: the Last Call. Body:
I have been talking about the expert secret course this week and how you can get a ticket for free, but this special offer is going to end TODAY. I am sorry if you read this email tomorrow you will not be able to register this class for AT LEAST $250 and I might put the price back to $2,500 by then. If you like to take it as try before you buy and go through the entire 6 hours training before you send a dime, please get your ticket ASAP here at www.paulfan.net/freeaccess. You have been warning. I don’t want to receive an email tomorrow saying I didn’t warn you. So get your ticket and I will be with you in the training.